Understand the real difference between markup and margin, calculate break-even, model pricing strategies, and build profit scenario tables — all free, instant, no signup.
Enter your cost price and choose whether you're thinking in Markup % or Margin % .
Both are shown simultaneously so you never confuse them again.
Markup % = (Profit ÷ Cost) × 100 — percentage over cost .Margin % = (Profit ÷ Selling Price) × 100 — percentage of revenue .never equal (unless profit is 0). Confusing them leads to underpricing!
Markup %
Margin %
Add GST:
0%
5%
12%
18%
28%
At 25% markup , your margin is 20.0% .
Selling Price
₹625.00
Cost ₹500 (80%)
Profit ₹125 (20%)
Find out how many units you need to sell to cover all your costs and start making profit.
₹83,500
Break-Even Revenue
Units Sold Revenue Variable Costs Total Costs Profit / Loss
Three common pricing strategies — pick the one that fits your business model and see recommended prices instantly.
Enter your cost price once and see selling prices from 5% to 100% markup. Rows highlighted
green have margin >30%,
red have margin <15%.
Cost Price
Currency
₹ INR
$ USD
€ EUR
£ GBP
Markup %
Selling Price
Profit / Unit
Margin %
Profit on 10 Units
Profit on 100 Units
Filter:
All Industries
Retail
Restaurant / F&B
Software / SaaS
Manufacturing
Healthcare
eCommerce